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Instagram Plans to Launch Multi-Participant Live-Streams Later This Month

While audio live-streaming is having its moment, Instagram is still catching up on the last big live-streaming trend, with Instagram Chief Adam Mosseri revealing that that company is planning to launch multi-participant IG Live video chats within the next few weeks.

Mosseri made the announcement during an interview with Lilly Singh on her talk show ‘A Little Late‘.

As explained by Mosseri:

“We have been working on live groups – finally. […] We’re releasing the ability to go live with more than one other person, so with up to four other people, in the next couple of weeks, which we’re really excited about.”

Mosseri says ‘four other people’ here, but I suspect that was a slip of the tongue, as the available examples only show four people total, meaning three other people in a stream. 

Mosseri also tells Singh that this is an exclusive announcement on her show – but it’s not exactly new.

Instagram actually began testing this functionality in India back in December – with interest in live-streaming on the rise in the Indian market, and Instagram looking to capitalize on the ban on TikTok in the region, it launched a new trial of multi-participant live-streams to boost user interest.

According to mysmartprice, Instagram Live views grew by over 60% in India throughout 2020, and the addition of multi-person streams provides another means to maximize that interest.

More than that, Instagram’s actually been working on the option for almost a year, with Mosseri noting in a Q and A session last March that they were looking to enable more guests in Live broadcasts:

“Right now you can only go live with one other person at a time, we’re looking into if we could expand that, but it’s not clear that that is the most pressing thing that we can add to Live, versus just getting stability up, adding more features, making it available on web, etcetera.”

So it’s actually been a long time coming, and has been in development since before the pandemic. Live-streaming, in general, saw a big rise in 2020, as people sought ways to stay connected amid the various lockdowns and mitigation measures, so no doubt Instagram would have liked to have got the feature out even sooner. But now, it looks set to be launched very soon, providing another means to broadcast, and connect with your Instagram audience.

That could open up a range of possibilities and options. You could conduct interviews, invite fans and customers onto streams, share the stage with influencers, etc. Going live with another person can also feel less intimidating – and as shown by the rise in audio live-stream platforms, people are clearly interested in more authentic, in-the-moment connection at this time.

There’s no definitive date outlined for the launch as yet, but expect an official announcement from IG some time soon.

BORED AF in iso? Cure your boredom with some virtual fun.

By now its getting a little boring for you staying at home doing nothing, twiddling your thumbs. Over Netflix binging, why not have some fun? Here are some of the virtual things I’ve done…

Live stream a beach or hills in Hawke’s Bay
Just because your holiday got cancelled at the beach doesn’t mean you have to miss waking up and watching the beach with the waves and all its beautiful facets. Watch the crashing waves and the rugged hills, beam of sunshine with sunrises, sunsets and admire the breathtaking views. Tune in here to see the Taylor Broadband cameras

Tukituki Valley
Tukituki Valley

Join a Harry Potter-esque potion making class

Harry Potter mad? Hogwarts Is Here is an online social network created by fans who are now hosting live Harry Potter-esque classes. You sign up, choose your house and enrol in classes such as Potions, Charms, Transfiguration, Astronomy, History of Magic, Defense Against the Dark Arts, and Herbology. Magic!

Become a champagne expert

If you have always wanted to become an expert in Champagne now is your chance. The Comité Champagne, the organisation that represents all Champagne houses globally, has launched its brand new online learning course, the MOOC, for wine enthusiasts, students & even sommeliers. Covering the Champagne making process, the terroir, economics, 300 year history of Champagne and crucially, tasting. Yussss. To sign up, visit www.champagne-mooc.com.

To enhance the learning experience further, The Comité Champagne has a unique 360 VR tour of the region which has recently listed UNESCO World Heritage Site (available in 3D using VR headset) that you can access via app or on your desktop so you don’t even need to stress about that cancelled trip. To virtually visit, https://360.champagne.fr/

Learn some life skills from your favourite celebrities
Join Masterclass, Dubbed the “best educational investment” you can make, it is a hub of online courses taught by experts and celebrities in any given field. In short, your favourite celebrities are finally there, on-tap, to teach you how to be good at what they do. You can learn singing from Christina Aguilera or the art of producing and beat making by early 2000’s legend Timbaland or learn makeup with the BOBBI BROWN or cooking with F#$king Gordon Ramsay.

Gordon Ramsay on Masterclass

Join a virtual ‘day out’

‘Let’s Day In’ to all APPLE IOS users with an array of events that will be available to them to do – and all virtually. You can enjoy live cooking demonstrations, virtual parties, art classes, workout sessions led by trainers, themed online meetups etc. The events will be free-of-charge to the public, but all users will have the option to donate £1.00 ($2 NZD) to the World Health Organisation to help them find a cure for COVID-19 with their COVID-19 Solidarity Response Fund.

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